What makes a linkedin clone (seemingly) able to survive against a giant? Seems to be enough of a market need for design and expression. (I'm not endorsing brand.me, just saying.
Young creatives will always be young creatives, but their terminology and codification keeps evolving. An interesting article, particularly for readers with hipster rage.
Good Night Stories for Rebel Girls, an illustrated book featuring biographies of 100 women who have shaped and changed history.
This is a quick read about a pro-bono project for a nonprofit providing free legal services to a low-income neighborhood in San Francisco. The article describes the inspiration (Humans of New York) and the simplicity behind the project. My takeaway is that it's interesting to see how the small idea lead to a big impact for the client -- and how impactful just a touch of real storytelling can be.
This is really neat - they're generating useful data 150 times more quickly than with lab tests - "Dementia researchers have developed a video game that could lead to the development of early diagnostic tests for the disease."
To immerse riders in the brand, the bus shelter was equipped with a full aquarium as well as a VR glass to look into the water world. As people wait for the next bus to arrive, theyâ€™re also tempted to take and share photos with the face cutouts.
Jaguar's "Actual Reality" prank from a few months ago just won big at Cannes, taking home four Lions (a gold, two silvers and a bronze).
A team of sadists at Y&R New Zealand set up a fake VR experience at the Big Boys' Toys Expo. They put a wonky VR helmet on people's heads and, while they watched a simulation video, actually drove them through a stunt course in a Jaguar. Great pains were taken to make sure none of the participants knew what was really happening, and all of them were pre-screened to make sure they hadn't seen the ride before theirs.
At Madame Tussauds Wax Museum in Times Square today, we got to try out one of the worlds most expensive and immersive virtual reality experiences. On July 1st, Sony and a Utah startup called The Void will open Ghostbusters: Dimension, which lets you become a ghostbuster in what The Void likes to call a "hyper-real" world.
Check out the video:
Just another example of how AR is starting to take off and is shedding its perceptions of being an "unattainable" technology.
The video features Wayfair's newly announced R&D Team, Wayfair Next, showing off the new way to shop for home using Googles Project Tango.
Titled Hyper-Reality, the six-minute video (unearthed by The Verge) plunges the viewer into a world where virtual reality covers nearly all facets of actual reality. Instead of being useful, however, it's a nightmare of ads, messages and popups of all kind.
Excedrin is using technology to help potential customers understand what it's like to experience a migraine. It's an immersive, educational campaign that allows anyone to experience the pain point their product aids (pun intended).
The point of the VR experience, Excedrin says, is to help non-migraine sufferers better comprehend the extent of the condition. While 36 million Americans are affected migraines, Excedrin claims, Migraines are still widely misunderstood largely because those who don't experience the condition can't fully understand it.
As such, the pain pill company used a cutting edge virtual reality platform to create an immersive experience that replicates common migraine symptoms, such as light and sound, disorientation, and aura (visual disturbances, sometimes manifesting as spots or jagged edges).
Lots of ads have used 360° video lately, but here's one where the VR technology really suits the messageâ€”and delivers a powerful coda for those who absorb it.
The video, from BBDO Russia, shows a man and woman in a tense standoff across a table at home. Watch the video below. Click and drag to look around the room as the video plays.
Chances are you scrolled to read the text as it unfurled. Now, watch the video a second time, and as the PSA says, "Do not look the other way." Stay focused on the woman.
We talk a lot about cutting edge digital technologies and trends, but when you watch a straight up, old-school commercial, it's powerful. #storytelling Disclaimer: This is the youtube version so it's technically digital, but the :30 TV spot is just as good.
Johnny Depp Delights Disneyland Goers as the Mad Hatter on This Magical Live Billboard Interactive stunt for Through the Looking Glass gives fans a thrill
Really neat mix of traditional media placement with technology.
"Livestreaming is all the rage for brands, and Disney has unleashed one of the best live stunts yet, getting Johnny Depp to interact with fans as the Mad Hatter on a livestreamed billboard at Disneyland."
TV joins the targetable, measurable ad crowd (to an extent)
Looks like there is a balance when promoting on social...
"20th Century Fox is turning X-Men fans into their favorite characters on Snapchat today. The film studio bought out today's line-up of lensesâ€”the photos and videos that users can apply to their snapsâ€”with different lenses based on nine of the movie's characters: Beast, Professor X, Quicksilver, Apocalypse, Storm, Nightcrawler, Cyclops, Mystique and Magneto.
The filters promote the film, which comes out on Friday. Whether or not users will respond well to seeing ads soley in the app today is unclear, as a number of users have already complained on Twitter about not being able to access the app's usual stable of lenses like filters that make it look like you're vomiting a rainbow or a filter that turns your face into a dog."
When replying to a Tweet, @names (at the start of a tweet) will no longer count toward the 140-character count.
Media (images) will also no longer count towards the 140-character count. This previousl took up about 24 characters of a tweet!
Interesting, especially considering the source - "There is, however, another avenue to gain the necessary insights: buzz analytics, which reads burgeoning signals from social media and can help companies in many industries to identify and prioritize actions across broad product lines. Buzz analytics captures consumer insights by mining the abundant and free information from online conversations, such as comments about product features on company websites and external platforms like Facebook and Twitter."
Since we've been talking a bit about Facebook Live over the last week or so, here is a great showcase of brands who are doing it well. It also includes tips and thought starters to get other brands to start thinking about it.
PPC extensions at large are a great (free) way to improve visibility, prominence and overall CTR of text ads. Here's the latest "extension" in the lineup: Location Extensions.
I could see this being valuable / a solid reco for local storefront clients (e.g. Face It, Renaldo's Pizza).
Location extensions help drive in-store traffic by showing supplementing your traditional ad text with business address, phone number and map marker to shoppers on-the-go.
We all love awesome email. We all hate Outlook because it uses Word as its HTML rendering engine, and it does not make awesome email. Litmus and Microsoft announced a partnership yesterday in an effort to remedy rendering challenges with Microsoft email products - namely Outlook. Via Litmus (which we use for testing email rendering), uses will now be able to submit tickets on Outlook rendering issues that Microsoft will monitor and use for product enhancements. At least it's a start, right?!
A "sophisticated" evolution of the gif offers another option for imagery to capture attention.
See even more here: https://flixel.com/products/mac/cinemagraph-pro/
"Imagine you're embarking on a CMS replatforming and website redesign. Ethan and Karen explain how a modular design process that puts content modeling and design patterns first will help you."
Facebook's advertisers now have a better understanding of how much of your mall shopping might have been inspired by their ads. The social network just rolled out a new feature that lets advertisers include an interactive map of nearby brick-and-mortar stores within their carousel ads.