Lots of ads have used 360° video lately, but here's one where the VR technology really suits the messageâ€”and delivers a powerful coda for those who absorb it.
The video, from BBDO Russia, shows a man and woman in a tense standoff across a table at home. Watch the video below. Click and drag to look around the room as the video plays.
Chances are you scrolled to read the text as it unfurled. Now, watch the video a second time, and as the PSA says, "Do not look the other way." Stay focused on the woman.