Excedrin is using technology to help potential customers understand what it's like to experience a migraine. It's an immersive, educational campaign that allows anyone to experience the pain point their product aids (pun intended).
The point of the VR experience, Excedrin says, is to help non-migraine sufferers better comprehend the extent of the condition. While 36 million Americans are affected migraines, Excedrin claims, Migraines are still widely misunderstood largely because those who don't experience the condition can't fully understand it.
As such, the pain pill company used a cutting edge virtual reality platform to create an immersive experience that replicates common migraine symptoms, such as light and sound, disorientation, and aura (visual disturbances, sometimes manifesting as spots or jagged edges).