On March 12th, 2015, many generations of marketers will celebrate the web’s 26th birthday. Many of us grew up with the web. We watched it transform from a humble collection of static websites into a bustling online ecosystem of content, ecommerce, and consumer-tocompany interactions. And most recently, we saw the rise of the inbound movement that focused on being helpful to naturally draw people to websites.
The online world is a wonderfully familiar place. The web marketing playbook has been written and successfully used for years by marketers like you and me.
Blogs? You could write them in your sleep. Emails? Easy as pie. SEO? You know every white hat tactic out there. Social media? You’re a relationship-building wizard on Facebook, Twitter, and LinkedIn.
As consumers flocked to the Internet and wove it into their daily lives, brands figured out how to get noticed online. Marketers have indeed conquered the web.
But that isn’t enough anymore.