This report examines the current market for B2B marketing automation platforms and the considerations involved in implementing marketing automation software. It addresses these questions:
• What trends are driving the adoption of B2B marketing automation platforms?
• Who are the leading players in B2B marketing automation?
• What capabilities do B2B marketing automation platforms provide?
• Does my company need a marketing automation platform?
• How do I go about evaluating which platform is best for my business?
If you are considering licensing a B2B marketing automation platform, this report will help you decide whether or not you need to. The report has been completely updated from its February 2014 publication to include the latest industry statistics, developing market trends, and new vendor profiles and product updates.