Do you have an uncontrollable desire to yell, “KABAMA-LAMA!!!” more frequently than you already do? Then you definitely need to create Facebook posts that get more shares. Because when Facebook page admins discover one of their posts has ‘gone viral’, they can’t control themselves. They yell out strange phrases. They fist bump, give themselves a high five, and show off their really bad dance moves. Hopefully they have someone in the office to share this with. Otherwise the accounting department sees it and starts looking for irregularities in the social media side of the ledger.
In this ebook, we’re going to teach you how to create posts that more people will want to share. It includes best practices, case studies, and some new research on how people interact with Facebook posts. First, we describe the Facebook marketing ecosystem for Facebook page managers. We differentiate between posts with different interaction goals. We discuss the concept of virality and whether it’s truly possible on Facebook or not. Then we highlight tips for creating highly shareable posts and discuss mistakes that make posts unshareable. Next, in our case studies, we discuss why real Facebook posts received an above average number of shares. Finally, for the geeks, we go into excruciating detail about the research we conducted for this ebook.