This report examines the current market for content marketing tools and the considerations involved in implementing content marketing software. This report answers the following questions:
• What are the core elements of content marketing initiatives?
• Why do marketers need content marketing tools?
• What capabilities do content marketing tools provide?
• Who are the leading players in content marketing tools?
• How much does content marketing software cost?
If you are considering licensing a content marketing tool, this report will help you decide whether or not you need to. The report analyzes the current market for content marketing tools, including the types of vendors serving the market and the capabilities available. The report provides recommended steps for choosing a content marketing tool and contains profiles of 18 content marketing vendors. The report features relevant information for both B2B and B2C marketers.