We live in a time of great technology evolution and revolution. Innovation is not only upon us; it affects, even disrupts, us as marketers and as consumers of other businesses.
Things are a lot different now. Marketing is no longer what it used to be. With all of the distractions facing consumers, it’s time for businesses to establish a new marketing contract with customers.
Customers are more connected than ever before.
The number of touchpoints between businesses and customers has exploded.
Technology is pervasive and something new is always on the horizon. Wearables. Smart watches. The Internet of Things. What’s next?
Everything is changing.