The term data management platform (DMP) is tossed around lightly by many advertising technology providers. But true, robust, and scalable DMPs are few and far between. In this whitepaper, marketers and agencies will learn the following:
• What is a DMP?
• What can a DMP do for you and your advertising program?
• Do you need a DMP, what to look for, and how do you implement one?
• How do you integrate existing data assets, advertising platforms, and campaign performance systems?
• What can you achieve in terms of improved targeting, audience segmentation, and operational efficiency?
This whitepaper delivers an in-depth overview of DMPs and provides actionable and useful information for marketers and agencies hoping to implement a DMP to improve program outcomes.