With social media and digital marketers in mind, we’ve compiled our favorite best practices for creating a Twitter strategy and measuring impact on the platform. This guide is great if you're just getting started and want to set up a plan for your initial forays on Twitter. But even if you’re a seasoned Twitter pro, it’s probably time to review your ongoing Twitter strategy, and all of the tips that follow can help you with that.
We begin with the basics - how to get started, and some tips on what and how to tweet. Those tips include how to find and follow interesting accounts to grow your audience, guidelines for talking to other Twitter users and how to engage authentically on the platform, how to use Twitter search to find new communities and hashtags, with specific tips on using advanced Twitter search queries, as well as more tactical recommendations on how often to post, how and when to use hashtags in tweets, how to incorporate visual content, using favorites to your advantage and more.