This comprehensive guide outlines the potential benefits and pitfalls of gated content and gives you the tools to decide how to deploy it most effectively.
Conveniently, the exchange of personal information for valuable content is at the core of the content gate debate. Free content gets more traffic, but opt-in content done properly can drive more leads and help to nurture relationships.
So, when and how does the strategy work and when does it send potential customers running? We consulted marketing experts from across the Web to find out.