Influencer Marketing is the idea of partnering with social content creators, those with key audiences on platforms like blogs, Facebook, Twitter, Pinterest, YouTube, Instagram, and Vine, to help satisfy the consumer’s insatiable appetite for stories and opinions about products they buy. The exploding industry is attracting millions of dollars from brands looking for solutions that help them scale the creation and distribution of trusted consumer content.
Web-savvy consumers now require greater engagement and information before making a purchase. Consumers want meaningful content and relevant information to help them make purchase decisions and they want opinions from people they trust. Consumers are having conversations with their peers online way before they make a purchase. Agencies need their brand to be part of that dialogue. One key way agencies are meeting the demand for interaction is to form relationships with key influencers online and partner with them to create relevant, quality content that is trusted by their readers.