Lead generation has always been hard work. In today’s digital world lead generation has become a maze of uncertainty with the dawn of the multi-device, multichannel customer. In fact, according to Retention Science, 95% of leads aren’t qualified today. Yet, savvy marketers find a way to excel in demand gen with carefully planned lead management techniques.
Capturing prospective customers’ attention is the first step to successful lead generation—no easy feat in today’s clamorous marketplace. This compilation eBook highlights ways in which marketers can refine the definition of a lead, maneuver through labyrinthine data, and decipher ways to grab prospects’ attention before the competition does. Plus, lead gen experts predict what to expect for the future of demand gen and debunk marketing’s most common myths.