The contract is signed. You’ve had the new client celebration within your agency. Everyone is ready to get to work.
It’s the beginning of a new — and profitable — relationship.
But you’ve done this before, and you know that this feeling of excitement and accomplishment can quickly mutate into resentment and stress. The client is unreachable for weeks, or he expects something that wasn’t included in the contract.
The relationship becomes confusing and frustrating before you’ve even sent out the first invoice.
The first 90 days will set the tone for your relationship, and if you hope to retain this client, then you need to prepare and develop an onboarding process that proves you are the right agency.
You can’t let the client begin to doubt his decision.