You know what the typical day is like for marketers. Between brainstorming and strategy sessions, lastminute requests and impromptu meetings, and trips to meet customers, you can barely find time to breathe —never mind keep up with the latest marketing trends. That’s why Oracle Eloqua developed the Grande Guide series. The Grande Guides were developed to give you the opportunity to become proficient in a key marketing topic—in this case, social demand generation—with a minimal investment in time.
While just about every business is talking social these days, we know making it work for demand marketers is a tough nut to crack. But after reading these articles, interviews, and resources, you’ll be ready to start building social into your demand generation strategy.