These first six to nine months are critical for both your company and your personal long-term success. It’s important that YOU establish the priorities for this onboarding time and not let others completely direct your agenda. The good news is that you’re in an excellent position to do so: The CMO now comes second only to the CFO in terms of the influence he or she exerts on the CEO.
This paper serves as a guide to help you create a game plan so you can effectively:
• Assess the current situation
• Assimilate other people’s viewpoints
• Determine critical success factors
• Develop the important year-one game plan.