For a long time, culture was a secondary concern for most agencies. More tangible and immediate tasks like winning new business or shoring up the bottom-line took priority over establishing abstract overarching notions of “vision” and “value.”
Over the past few years however, things changed. Recent data published by Deloitte showed that culture, engagement, and employee retention are some of the top issues facing modern company leaders. And with more talented job seekers prioritizing culture when contemplating their next career move, the shift in attitude couldn’t come at a better time.